Consume less, and all else will follow. It's as simple as that. The citizens of the modern developed world are consuming far above their needs. The planet's resources are being gnawed away, and are diminishing at an alarming rate. The environmental side-effects are catastrophic. And the relentless organism that is our global 21st-century economy rolls ever on, growing fatter every year, leaving ever less pockets of the Earth unscathed, and seemingly unstoppable. But despite the apparent doom and gloom, the solution is ridiculously simple. It all begins with us. Or perhaps I have it all wrong: perhaps that's precisely why it's so complicated.